Lucado attended Abilene Christian University where he received an undergraduate degree in Mass Communication. While a student at Abilene Christian, Lucado worked to pay his way through college by selling books door-to-door with the Southwestern Advantage entrepreneurial program . Initially he wished to become a lawyer, but has said that a required Bible course at the university and a mission trip made him change his mind, deciding instead to become a missionary. However, this required that Lucado get a graduate degree in Bible and Biblical Studies; and, have at least two years experience ministering to a church. Lucado graduated from Abilene Christian University with a master’s degree in Bible and Biblical Studies.